Burberry is pleased to introduce a new campaign for the latest fragrance joining the Burberry Hero family under the creative direction of Riccardo Tisci: Hero Eau de Parfum, starring Oscar-nominated actor Adam Driver.
"Through the metaphor of a man becoming a mythical creature in the powerful and vivid sea, Burberry Hero illustrates the power of a man leaping into the unknown, overcoming overwhelming struggles, and transforming into something new while remaining true to himself.
"The campaign film, directed by Jonathan Glazer and images photographed by Mario Sorrenti, captures an adventurous Adam Driver in the awe-inspiring beauty of the natural world, depicting what masculinity means today by embracing the freedom of expression and the beauty of contradictions – how strength can be subtle, and emotions can empower. Driver’s energy exudes tender soulfulness, expressed by the presence of the horse, which in turn, is a creature that represents strength," says the brand.
The newest Hero Eau De Parfum is a powerful fragrance to awaken the hero within. The campaign presents a man seeking freedom and personal transformation – no longer held back by preconceptions. An embodiment of freedom, transformation, and masculine energy. An exploration of oneself and respect for the majesty of the natural world. A sense of exploration inspires this new fragrance with a centered sensibility. The scent features a trio of warm cedarwood oils as its signature base, culminating in a fresh and luminous crescendo. The vibrant opening of pine needles blends with benzoin and incense, creating an intense fusion of profound sensuality.
